Privacy Policy

Privacy Policy

This Privacy Policy describes how Avery Lane Fashion (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit, use, or make a purchase from www.averylanefashion.com (the “Site”), or otherwise interact with us in relation to the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the Services—whether as a customer, website visitor, or any other individual whose data we collect as described below.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we do, we will post the updated policy on the Site, revise the “Last Updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information about you from various sources, as explained below. The type of data we collect and how we use it depends on how you interact with us.

In addition to the specific purposes described below, we use the information we collect to communicate with you, deliver and improve our Services, comply with legal obligations, enforce our terms, and protect the rights of ourselves, our users, and others.

What Personal Information We Collect

The information we collect depends on how you use our website and Services. “Personal information” means any data that can directly or indirectly identify you. We may collect the following:

Information you provide directly:

  • Contact details such as your name, address, phone number, and email address

  • Order information including name, billing and shipping address, payment confirmation, and contact details

  • Account information (if applicable), such as username, password, and security settings

  • Any information you provide when contacting customer service

Certain information is required to use specific parts of our Services. If you choose not to provide this information, some features of our store may not function properly.

Information We Collect Automatically

We may automatically collect certain data about your use of our website and Services (“Usage Data”) using technologies such as cookies, pixels, and similar tools. This may include:

  • Information about your device and browser

  • Data about your network connection

  • Your IP address

  • Your browsing behavior and interaction with the website (e.g., pages visited, clicks, and session duration)

Information We Receive from Third Parties

We may receive data about you from third-party sources, including:

  • Technical partners who support our website, such as Shopify

  • Payment processors handling secure payments (e.g., bank or card details, billing information)

  • Marketing or analytics partners that collect data via tracking pixels, SDKs, or cookies

Any information we receive from third parties is treated in accordance with this Privacy Policy. See also the section “Third-Party Websites and Links.”

How We Use Your Personal Information

Providing Products and Services
We use your personal data to fulfill our contract with you, including:

  • Processing orders and payments

  • Sending order confirmations and updates

  • Organizing shipping and delivery

  • Handling returns or exchanges

  • Creating and managing your account (if applicable)

We may use Shopify’s tools to enhance your shopping experience. Shopify processes your data according to its own privacy policy.

Marketing and Advertising
We use your data to keep you informed about promotions, new products, or updates that may interest you, via email, SMS, or post. We may also show you personalized ads on our website or other channels, in compliance with the UK GDPR and other applicable data laws.

Security and Fraud Prevention
We use your information to detect, prevent, and investigate fraud or other unlawful activities. If you have an account, you are responsible for keeping your login details secure.

Customer Service and Service Improvement
We use your data to respond to inquiries, process complaints, and improve our Services to offer a smoother and more personalized shopping experience.

Cookies

Like many websites, we use cookies. More information about cookies used in partnership with Shopify can be found here:
https://www.shopify.com/legal/cookies

We use cookies to:

  • Support website functionality

  • Remember your preferences

  • Conduct analytics and performance tracking

  • Improve your browsing experience

  • Deliver personalized content and ads

You can disable or delete cookies through your browser settings. However, this may affect your ability to use certain website features. Blocking cookies does not necessarily stop all third-party data sharing.

Sharing Personal Information

We may share your personal data with third parties in the following cases:

  • With service providers (IT support, payment processors, logistics, data analytics, customer service, cloud storage)

  • With business or marketing partners to display relevant offers or advertisements

  • With your consent, for example when you request a delivery to a third party or use social media features

  • Within our organization or affiliated entities when necessary for internal operations

  • In the event of a merger, acquisition, or sale of assets

  • When legally required, such as by court order or regulatory investigation

  • To protect our rights, property, or users

We do not sell sensitive personal information or use it for profiling without your explicit consent.

Third-Party Websites and Links

Our website may include links to external websites or platforms operated by third parties. Once you leave our Site, we are not responsible for the privacy or security practices of those websites. We encourage you to review their privacy policies before submitting personal information.

Children’s Data

Our Services are not directed to children, and we do not knowingly collect personal information from anyone under 16. If you believe your child has provided us with personal data, please contact us immediately so we can delete it.

Data Security and Retention

We implement appropriate technical and organizational measures to protect your data. However, no system is completely secure, and transmission of data over the internet is never entirely risk-free.

We retain your personal information only as long as necessary to:

  • Maintain your account

  • Deliver our Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce our policies

Your Rights

Depending on your location and applicable law, you may have the following rights:

  • Right of access – request copies of your personal data.

  • Right to rectification – request correction of inaccurate or incomplete data.

  • Right to erasure – request deletion of your data.

  • Right to restriction – request limitation of processing.

  • Right to data portability – request a copy of your data or its transfer to another provider.

  • Right to object – object to specific processing activities.

  • Right to withdraw consent – withdraw consent at any time where processing is based on consent.

  • Right to opt out of targeted advertising or data sharing – especially regarding cookies and tracking.

You may exercise your rights by contacting us via the details below. We may request additional verification of your identity where legally required.

We will process your request promptly in accordance with the UK GDPR or EU GDPR.

Complaints

If you have concerns about how we handle your personal data, please contact us first. If you are not satisfied with our response, you have the right to file a complaint with your national data protection authority.

For residents of the UK: Information Commissioner’s Office (ICO).
For residents of the EEA: European Data Protection Board – Supervisory Authorities.

International Data Transfers

We may transfer, store, or process your personal data outside your country of residence. Where we do so, we rely on lawful transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent safeguards recognized under UK data protection law.

Contact Information

Email: support@averylanefashion.com
Contact form: available via our website

Company Information
Avery Lane Fashion
Address: Pastoor Spieringsstraat 123, 5401 GT Uden, Nederland 
Phone:  +31 645776699
Company registration number: 86533916

Opening Hours
Monday to Friday: 08:00 – 18:00
Saturday and Sunday: 10:00 – 16:00

We aim to respond to all inquiries within 24 hours.

Unless otherwise stated, Avery Lane Fashion is the data controller of your personal information as defined under applicable data protection laws, including the UK GDPR and the EU GDPR.